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| Criterion |  Business Strategy Ansoff Matrix |  UX Research HEART Framework |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 120 min initial, dann laufend | 1-5 Tage |
Participantsdifferent | 2-8 | 3-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | HEART-GSM Table, Dashboard | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsUX researchMeasurementSatisfaction | ValidationExperimentsDemandDiscovery |
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