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| Criterion |  Business Strategy Ansoff Matrix |  Operations Gemba Walk |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 30-120 min | 30-60 min |
Participantsdifferent | 2-8 | 2-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Observation Notes, Improvement Ideas | ICE Table, Top Idea List |
Tagsno overlap | GrowthStrategyMarketPortfolio | LeanObservationProcessOperations | PrioritizationScoringGrowthDecision |
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