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| Criterion |  Business Strategy Ansoff Matrix |  Systems Thinking Futures Wheel |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Futures Wheel helps explore the consequences of a decision, a trend, or a strategic move in a structured way. It makes visible which first, second, and third-order effects could arise from an event. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 60-120 min | 30-60 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Futures Wheel, Consequence Chains, Strategic Signals | ICE Table, Top Idea List |
Tagsno overlap | GrowthStrategyMarketPortfolio | ForesightSystems thinkingSignals | PrioritizationScoringGrowthDecision |
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