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| Criterion |  Business Strategy Ansoff Matrix |  Operations DMAIC |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low |
Timedifferent | 45-90 min | 2-12 Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 3-10 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Project Charter, Measurement Plan, Cause Analysis, Control Plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | Continuous improvementQualityProcess improvement | ValidationExperimentsDemandGrowth |
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