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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Diary Study |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 5-20 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Diary Entries, Longitudinal Patterns, Experience Timeline | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | UX researchTrackingBehavior | ValidationExperimentsDemandGrowth |
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