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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Low | High | High |
Timedifferent | 45-90 min | 1 Tag bis mehrere Wochen | Mehrere Wochen |
Participantsdifferent | 2-8 | 4-10 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative |
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