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| Criterion |  Business Strategy Ansoff Matrix |  UX Design Customer Journey Canvas |  Business Strategy Porter Five Forces |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-3 h |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Five Forces Analysis, Competitive Risks, Strategic Options |
Tagsno overlap | GrowthStrategyMarketPortfolio | JourneyCustomerService designCanvas | StrategyCompetitionMarket |
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