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Criterion
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighLow
Timedifferent
30-90 min1-4 Wochen45-90 min
Participantsdifferent
3-121-62-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Affinity Size Map, Grouped Estimates, Unclear ItemsExperiment results, Decision log, Learning summaryAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
EstimationBacklogRelative sizing
ExperimentsGrowthAnalyticsValidation
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics