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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Change Analysis.
Operations
Change Analysis
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.
Complexitydifferent
LowLowMedium
Timedifferent
45–90 min30–60 min per interview45-120 min
Participantsdifferent
3-101 participant per interview2-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasInterview Notes, Themes, Insight SummaryChange Matrix, Cause Hypotheses, Validation Questions, Action List
Tagsno overlap
SynthesisQualitativeRoot cause
QualitativeResearchCustomerDiscovery
ChangeRoot causeTroubleshootingComparison
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram