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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowMedium
Timedifferent
45–90 min1-2 Tage
Participantsdifferent
3-1010-50
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
SynthesisQualitativeRoot cause
SatisfactionPrioritizationCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews