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| Criterion |  UX Research Affinity Diagramming |  Business Strategy GAP Analysis |  Business Strategy PESTLE Analysis |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45–90 min | 1-3 h | 1-3 h |
Participantsdifferent | 3-10 | 2-8 | 2-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Gap Matrix, Action Plan, Risk Notes | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | SynthesisQualitativeRoot cause | StrategyAnalysisPlanning | StrategyMarketAnalysis |
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