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| Criterion |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45–90 min | 30–60 min | 1-3 h |
Participantsdifferent | 3-10 | 4-8 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop | JourneyCustomerService designCanvas |
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