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| Criterion |  UX Research Affinity Diagramming |  Decision Making Eisenhower Matrix |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45–90 min | 15-30 min | 1-3 Tage |
Participantsdifferent | 3-10 | 1-6 | Internes Team |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Eisenhower Matrix, Action List, Delegation Notes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SynthesisQualitativeRoot cause | PrioritizationFocusTasks | ResearchCustomerSynthesis |
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