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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowHighLow
Timedifferent
45–90 min1-4 Wochen1-5 Tage
Participantsdifferent
3-106-30 ExpertenNutzertraffic
Formatdifferent
WorkshopAsyncAsync
Outputdifferent
Theme clusters, Insight statements, Opportunity areasExpert Forecast, Consensus Range, Assumption NotesInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
SynthesisQualitativeRoot cause
ForecastingExpertsDecisionStrategy
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping