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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumLow
Timedifferent
15-45 min2-4 h45–90 min
Participantsdifferent
1-34-103-10
Formatdifferent
AsyncWorkshopWorkshop
Outputdifferent
ADR File, Decision Log, RationaleJourney Map, Pain-point List, Opportunity BacklogTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
JourneyServiceService design
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Request for Comments (RFC) with its method-specific working model.
Architecture
Request for Comments