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| Criterion |  Growth A/B Testing |  UX Research Tree Testing |
|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | High | Medium |
Timedifferent | 1-4 Wochen | 1-2 Tage |
Participantsdifferent | 1-6 | Based on research question |
Formatsame | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Information architectureNavigationFindability |
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