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| Criterion |  Growth A/B Testing |  Innovation Starbursting |
|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | High | Low |
Timedifferent | 1-4 Wochen | 30-60 min |
Participantsdifferent | 1-6 | 3-10 |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationWorkshopDiscovery |
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