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20 Categories · 12 Method forms
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20 Categories · 12 Method forms
Favorites are stored locally in the browser and appear through the favorites filter in the catalog.
Turns ideas, open questions, and testable next steps into a tangible result by performing empathy-based research, defining the problem, and testing and iterating with users.
Core question: Which real user problem is worth solving, and which solution idea survives a test with real users?
Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.
Core question: How do users behave in real situations, which motives drive them, and which pain points should shape discovery or design decisions?
Turns observations, needs, and patterns into a tangible result by defining a research question, building a questionnaire, and analyzing results.
Core question: Which patterns, frequencies or priorities appear in a sufficiently large target group?
Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.
Core question: Which desired outcomes are important and insufficiently fulfilled for which customer segments, and where is the largest quantitative innovation lever?