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swot

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Business Strategy

TOWS Matrix

Turns starting position, opportunities, and strategic options into a tangible result by collecting SWOT factors, prioritizing them, and evaluating strategic options.

Core question: Which strategic options emerge when each strength and weakness is systematically combined with each opportunity and threat, and which of these options are worth pursuing?

Decision methodMediumWorkshop
1-2 h
3-10

Run sheet · visual · session plan