Move from a funnel problem to hypothesis, experiment, measurement, and next growth decision.
A measurable experiment loop with hypothesis, baseline, test design, outcome, and decision.
You can decide which growth lever should be scaled, adapted, or dropped.
Document experiment results, derive the next hypothesis, and refine tracking or segmentation.
Artifacts stay collapsed until you actually need them.
Short plan for hypothesis, test design, success criteria, and decision.
# Experiment Plan
## Hypothesis
We believe that ...
## Target audience
Who are we testing for?
## Test design
What exactly will participants or users do?
## Success criterion
We count the test as positive if ...
## Risks and limits
What can the test not prove?
## Decision afterward
If positive: ...
If negative: ...
## Owner and date
...