Complete firstBounded subject
The scope and purpose of Outcome-Driven Innovation are stated as a concrete question.
Without scope, ODI opportunity landscape becomes arbitrary.
Method guideProduct Discovery
Outcome-Driven Innovation
A practical method guide: clarify prerequisites and materials, understand the complete process, and look up outputs, pitfalls, and stop criteria.
ComplexityHigh
TimeMehrere Wochen
Participants2-6 researchers plus sample
FormatWorkshop + async
MaturityEstablished
01
Prerequisite
What needs to be finished first
Complete firstAccess to relevant perspectives
Target market and job performer, qualitative job research, representative outcome survey and domain decision makers are available.
Without these perspectives, central claims in ODI opportunity landscape remain unsupported.
02
Preparation
What needs to be ready before start
Materials
Target market and job performer, qualitative job research, representative outcome survey, shared workspace, source links, and decision log.
People / roles
Research · Strategy/Product · domain experts · Analytics
Pre-read
Collect Target market and job performer, qualitative job research, representative outcome survey in advance and mark open assumptions.
Time needed
Several weeks
Setup
Prepare job map → outcome statements → quantitative opportunity analysis → outcome-based strategy visibly and calibrate assessment terms before starting.
03
Core question
The one question this method answers
Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?
04
Flow
Phases with goal, actions, output and pitfall
ODI defines the job-to-be-done, job map, and solution-neutral desired outcome statements. Quantitative importance and satisfaction data identify underserved outcomes for strategy and concepts.
ODI opportunity landscape
Fictional worked example
job map → outcome statements → quantitative opportunity analysis → outcome-based strategy as a precise working structure with a fictional example.
Job/step
Job/step information to record
Maßnahmen bis Abschluss steuern; monitor.
Outcome statement
Outcome statement information to record
Zeit bis Erkennen überfälliger Action minimieren.
Importance/satisfaction
Importance/satisfaction information to record
I=88 %, S=42 % Top-2.
Opportunity/strategy
Opportunity/strategy information to record
Opportunity 134; Hindernissichtbarkeit fokussieren.
The example demonstrates the domain logic of Outcome-Driven Innovation; worksheets remain blank.
- 1
Define job
Define job
Goal
Produce job model so the core question “Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?” can be answered with stronger support.
Inputs for this step
- Target market and job performer
- qualitative job research
- representative outcome survey
Actions
- Research job performer, core job, context, and job map.
- Record source, rationale, and open uncertainty directly in job model.
Output
job model
job model · source · uncertainty · next decision
Quality check
Is the job product-independent?
Pitfall
The customer job is framed as product use or outcomes already contain solutions. Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
Timing: 10–20 minutes
- 2
Define outcomes
Define outcomes
Goal
Produce outcome set so the core question “Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?” can be answered with stronger support.
Inputs for this step
- job model
- qualitative job research
- representative outcome survey
Actions
- Form solution-neutral desired outcome statements per job step.
- Record source, rationale, and open uncertainty directly in outcome set.
Output
outcome set
outcome set · source · uncertainty · next decision
Quality check
Does every outcome include direction, measure, and context?
Pitfall
The customer job is framed as product use or outcomes already contain solutions. Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
Timing: 10–20 minutes
- 3
Quantify
Quantify
Goal
Produce opportunity landscape so the core question “Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?” can be answered with stronger support.
Inputs for this step
- outcome set
- qualitative job research
- representative outcome survey
Actions
- Survey importance and satisfaction representatively and calculate opportunity.
- Record source, rationale, and open uncertainty directly in opportunity landscape.
Output
opportunity landscape
opportunity landscape · source · uncertainty · next decision
Quality check
Are segment and top-two-box aggregation documented?
Pitfall
The customer job is framed as product use or outcomes already contain solutions. Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
Timing: 10–20 minutes
- 4
Strategise
Strategise
Goal
Produce outcome strategy so the core question “Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?” can be answered with stronger support.
Inputs for this step
- opportunity landscape
- qualitative job research
- representative outcome survey
Actions
- Cluster underserved outcomes and align strategy/concepts.
- Record source, rationale, and open uncertainty directly in outcome strategy.
Output
outcome strategy
outcome strategy · source · uncertainty · next decision
Quality check
Does strategy remain outcome-based?
Pitfall
The customer job is framed as product use or outcomes already contain solutions. Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
Timing: 10–20 minutes
05
Artifact
What comes out at the end
Sketch: what the artifact looks like
Form
Versioned ODI opportunity landscape with date, sources, owners, and next review.
Versioning / ownership
Retain date, source, assumption state, and decision for every version of ODI opportunity landscape.
Tool alternatives
- ODI opportunity landscape as board or document
- Source and evidence register
- Decision and action log
odi-working-template.md
Plan Outcome-Driven Innovation around its domain steps and the concrete decision question.
Outcome-Driven Innovation: Worksheet
Question
To be confirmed
Desired outcome
To be confirmed
Scope
Full initiative Time: Several weeks
Complete this worksheet on paper or in your own document during the work.
Preparation for this scope
Method setup
- Materials: Target market and job performer, qualitative job research, representative outcome survey, shared workspace, source links, and decision log.
- Roles: Research · Strategy/Product · domain experts · Analytics
- Advance information: Collect Target market and job performer, qualitative job research, representative outcome survey in advance and mark open assumptions.
- Overall time needed: Several weeks
- Setup: Prepare job map → outcome statements → quantitative opportunity analysis → outcome-based strategy visibly and calibrate assessment terms before starting.
Prepare for the work steps
Define job: Define job
- Target market and job performer
- qualitative job research
- representative outcome survey
Define outcomes: Define outcomes
- job model
- qualitative job research
- representative outcome survey
Quantify: Quantify
- outcome set
- qualitative job research
- representative outcome survey
Strategise: Strategise
- opportunity landscape
- qualitative job research
- representative outcome survey
ODI opportunity landscape
Job/step
Job/step information to record
...
Outcome statement
Outcome statement information to record
...
Importance/satisfaction
Importance/satisfaction information to record
...
Opportunity/strategy
Opportunity/strategy information to record
...
Enter only real input, sources, and decisions.
Strategyn: Outcome-Driven Innovation
Define job: Define job
Expected artifact: job model
job model · source · uncertainty · next decision
Entry:
...
- Is the job product-independent?
Define outcomes: Define outcomes
Expected artifact: outcome set
outcome set · source · uncertainty · next decision
Entry:
...
- Does every outcome include direction, measure, and context?
Quantify: Quantify
Expected artifact: opportunity landscape
opportunity landscape · source · uncertainty · next decision
Entry:
...
- Are segment and top-two-box aggregation documented?
Strategise: Strategise
Expected artifact: outcome strategy
outcome strategy · source · uncertainty · next decision
Entry:
...
- Does strategy remain outcome-based?
Open questions and next steps
...
Method guide: https://methodatlas.meierhoff-systems.de/en/methods/odi/run-sheet
06
Example output
Concrete filled scenario, fictional example
Fictional example for orientation. Counts and timings describe this case and are not universal requirements.
odi-beispiel.md
Concrete filled scenario, fictional example
Core job: manage actions from review to completion. Job step: monitor. Outcome: minimise time to detect an overdue action and its obstacle. Survey: importance top-two 88%, satisfaction top-two 42%, opportunity 134. Strategy focuses on obstacle visibility before developing solutions.
07
Pitfalls
Recognize symptoms and steer against them
Quick overview, the full text is in the matching phase in the flow
- Define jobThe customer job is framed as product use or outcomes already contain solutions.View in phase
- Define outcomesThe customer job is framed as product use or outcomes already contain solutions.View in phase
- QuantifyThe customer job is framed as product use or outcomes already contain solutions.View in phase
- StrategiseThe customer job is framed as product use or outcomes already contain solutions.View in phase
Trap
Define job
Symptom
The customer job is framed as product use or outcomes already contain solutions.
What to do
Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
Trap
Define outcomes
Symptom
The customer job is framed as product use or outcomes already contain solutions.
What to do
Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
Trap
Quantify
Symptom
The customer job is framed as product use or outcomes already contain solutions.
What to do
Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
Trap
Strategise
Symptom
The customer job is framed as product use or outcomes already contain solutions.
What to do
Define the job independently of products, check direction, measure, and context in outcomes, and tighten the survey segment.
08
Stop criteria
When to pause, resolve prerequisites, or choose another approach
ODI opportunity landscape answers the core question with traceable evidence or explicitly marked uncertainty.
Owners, next actions, and review dates are named for open points.
Finished the method guide?
Go to the profile for purpose, similar methods, and sources or continue to the next method in the catalog.