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| Criterion |  Product Discovery Working Backwards |  Product Discovery Test Card |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 20-35 min | 45-75 min | 30-60 min |
Participantsdifferent | 2-6 | 1-5 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Test Card with a pre-set threshold | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |