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| Criterion |  Product Discovery Working Backwards |  Facilitation Storytelling |  Facilitation Consensus Workshop |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-120 min | 1-3 h | 1-2 h |
Participantsdifferent | 2-6 | 1-6 | 5-30 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Narrative Outline, Key Message, Story Arc | Consensus Clusters, Theme Titles, Priority Areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | CommunicationNarrativeStakeholdersFacilitation | FacilitationConsensusWorkshopAlignment | AlignmentStakeholdersStrategyFacilitation |