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| Criterion |  Product Discovery Working Backwards |  Facilitation Stakeholder Mapping |  Product Discovery Smoke Test |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 60–90 min | 1-5 Tage | 1-2 h |
Participantsdifferent | 2-6 | 2-8 | Nutzertraffic | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Stakeholder Map, Engagement Plan, Risk Notes | Interest Metrics, Conversion Signal, Learning Note | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | StakeholdersAlignmentFacilitationChange | ValidationExperimentsDemandGrowth | AlignmentStakeholdersStrategyFacilitation |