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| Criterion |  Product Discovery Working Backwards |  Product Discovery Smoke Test |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 4-8 h, mehrere Iterationen | 1-5 Tage | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-6 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |