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| Criterion |  Product Discovery Working Backwards |  Product Discovery Smoke Test |  Product Discovery Riskiest Assumption Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | 1-5 Tage | 1-2 Wochen pro Iteration | 1-4 Wochen |
Participantsdifferent | 2-6 | Nutzertraffic | 2-6 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Interest Metrics, Conversion Signal, Learning Note | Prioritized Assumption List, Test Plan, Results Report | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryAssumptions | ExperimentsGrowthAnalyticsValidation |