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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowLowMedium
Timedifferent
4-8 h, mehrere Iterationen1-5 Tage45-90 min45-60 min
Participantsdifferent
2-6Nutzertraffic2-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Future Press Release, FAQ, Vision StatementInterest Metrics, Conversion Signal, Learning NoteAssumption List, Critical Assumptions, Learning PlanAssumption map, Test backlog, Risk ranking
Tagsno overlap
VisionNarrativeAlignment
ValidationExperimentsDemandGrowth
AssumptionsRiskDecisionDiscovery
AssumptionsRiskExperimentsValidation
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