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| Criterion |  Product Discovery Working Backwards |  Innovation SCAMPER |
|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 30-60 min |
Participantsdifferent | 2-6 | 2-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingIdeationCreativityReframingInnovation |
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