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| Criterion |  Product Discovery Working Backwards |  Agile ROAM Board |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | 20-40 min initial, dann laufend | 45-60 min | 1-4 Wochen |
Participantsdifferent | 2-6 | 3-15 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | ROAM Board, Owner List | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | RiskAgileTrackingAlignment | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |