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| Criterion |  Product Discovery Working Backwards |  Product Strategy Product Vision Board |  Innovation Morphological Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h | 1-3 h | 1-2 h |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Morphological Box, Concept Combinations, Idea Shortlist | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | VisionCanvasStrategyAlignment | IdeationInnovationCreativity | AlignmentStakeholdersStrategyFacilitation |