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| Criterion |  Product Discovery Working Backwards |  Product Strategy Product Vision Board |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-6 | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | VisionNarrativeAlignment | VisionCanvasStrategyAlignment | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |