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| Criterion |  Product Discovery Working Backwards |  Decision Making Pre-Mortem |  Facilitation Stakeholder Mapping |  Facilitation Storytelling |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 20–45 min | 60–90 min | 45-120 min |
Participantsdifferent | 2-6 | Small cross-functional group | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Risk list, Mitigation plan, Assumption log | Stakeholder Map, Engagement Plan, Risk Notes | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | VisionNarrativeAlignment | RiskDecisionFailurePlanning | StakeholdersAlignmentFacilitationChange | CommunicationNarrativeStakeholdersFacilitation |