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| Criterion |  Product Discovery Working Backwards |  Decision Making Pre-Mortem |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 4-8 h, mehrere Iterationen | 20–45 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-6 | Small cross-functional group | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Risk list, Mitigation plan, Assumption log | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | RiskDecisionFailurePlanning | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |