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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
4-8 h, mehrere Iterationen1-2 h Setup, laufendWochen bis Monate je Goal45-90 min
Participantsdifferent
2-62-63-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Future Press Release, FAQ, Vision StatementOpportunity Solution Tree, Experiment Backlog, Learning LogGoals, Idea bank, Step-project list, Tasks, Learning reportsImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
VisionNarrativeAlignment
DiscoveryOutcomesExperimentsOpportunity
RoadmapOutcomesPlanningExperiments
OutcomesStrategyBehaviorPlanning
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