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| Criterion |  Product Discovery Working Backwards |  Product Discovery Learning Card |  Growth A/B Testing |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 25-40 min | 1-4 Wochen | 1-2 Wochen |
Participantsdifferent | 2-6 | 1-5 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Learning Card with evidence and next action | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsValidationDiscoveryLearning | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning |