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| Criterion |  Product Discovery Working Backwards |  Product Strategy Impact Mapping |  Business Strategy VMGS |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 2-4 h | 1-2 h Setup |
Participantsdifferent | 2-6 | 3-8 | 3-12 | 2-20 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Impact Map, Outcome Hypotheses, Delivery Options | Vision Statement, Mission Statement, Goals, Strategies | OKR set, Measurement plan, Review cadence |
Tagsno overlap | VisionNarrativeAlignment | OutcomesStrategyBehaviorPlanning | VisionGoalsStrategy | GoalsAlignmentOutcomesMeasurement |