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| Criterion |  Product Discovery Working Backwards |  Product Strategy Impact Mapping |  Business Strategy VMGS |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 2-4 h | 1-2 h |
Participantsdifferent | 2-6 | 3-8 | 3-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Impact Map, Outcome Hypotheses, Delivery Options | Vision Statement, Mission Statement, Goals, Strategies | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | OutcomesStrategyBehaviorPlanning | VisionGoalsStrategy | AlignmentStakeholdersStrategyFacilitation |