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| Criterion |  Product Discovery Working Backwards |  Product Strategy Impact Mapping |  Business Strategy GAP Analysis |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 1-3 h | Wochen bis Monate je Goal |
Participantsdifferent | 2-6 | 3-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | VisionNarrativeAlignment | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning | RoadmapOutcomesPlanningExperiments |