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| Criterion |  Product Discovery Working Backwards |  Growth Hooked Model |  Engineering Goal Question Metric |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | Multiple workshops over several weeks | 90-180 min | 60-120 min |
Participantsdifferent | 2-6 | 2-8 | 3-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Hooked loop, Trigger map, Reward design, Ethics check | GQM Table, Metric Profiles | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | VisionNarrativeAlignment | GrowthBehaviorRetention | MetricsMeasurementEngineeringAlignment | GrowthRetentionConversion |