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| Criterion |  Product Discovery Working Backwards |  Growth Growth Experiment |  Growth North Star Metric |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 Wochen | 1-2 h |
Participantsdifferent | 2-6 | 1-6 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment card, Result summary, Next bet | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | VisionNarrativeAlignment | MarketingGrowthExperimentsLearning | GrowthMetricsAlignmentRetention |
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