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| Criterion |  Product Discovery Working Backwards |  Growth Growth Experiment |  Product Discovery Experiment Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 Wochen | 30-60 min | 1-5 Tage |
Participantsdifferent | 2-6 | 1-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment card, Result summary, Next bet | Completed Experiment Canvas, Success Metric | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | VisionNarrativeAlignment | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |