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| Criterion |  Product Discovery Working Backwards |  Product Strategy GIST Planning |  Business Strategy GAP Analysis |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | Wochen bis Monate je Goal | 1-3 h | 1-2 h |
Participantsdifferent | 2-6 | 3-10 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Goals, Idea bank, Step-project list, Tasks, Learning reports | Gap Matrix, Action Plan, Risk Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | VisionNarrativeAlignment | RoadmapOutcomesPlanningExperiments | StrategyAnalysisPlanning | VisionCanvasStrategyAlignment |