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| Criterion |  Product Discovery Working Backwards |  Business Strategy GAP Analysis |  Product Strategy GIST Planning |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | Wochen bis Monate je Goal | 1-2 h |
Participantsdifferent | 2-6 | 2-8 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Gap Matrix, Action Plan, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | StrategyAnalysisPlanning | RoadmapOutcomesPlanningExperiments | AlignmentStakeholdersStrategyFacilitation |