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| Criterion | ![]() Product Discovery Working Backwards | ![]() Growth Funnel Analysis | ![]() Facilitation Power Interest Grid | ![]() Facilitation Storytelling |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 30-60 min | 45-120 min |
Participantsdifferent | 2-6 | 1-5 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Funnel report, Drop-off analysis, Optimization hypotheses | Power Interest Grid, Strategy per Stakeholder | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | VisionNarrativeAlignment | AnalyticsConversionGrowth | StakeholdersFacilitationAlignmentPlanning | CommunicationNarrativeStakeholdersFacilitation |



