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| Criterion |  Product Discovery Working Backwards |  Growth Funnel Analysis |  Engineering Goal Question Metric |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 90-180 min | 1-4 Wochen |
Participantsdifferent | 2-6 | 1-5 | 3-6 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Funnel report, Drop-off analysis, Optimization hypotheses | GQM Table, Metric Profiles | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | AnalyticsConversionGrowth | MetricsMeasurementEngineeringAlignment | ExperimentsGrowthAnalyticsValidation |