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| Criterion |  Product Discovery Working Backwards |  Growth Funnel Analysis |  Growth Flywheel |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 60-120 min | 1-2 h |
Participantsdifferent | 2-6 | 1-5 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | VisionNarrativeAlignment | AnalyticsConversionGrowth | GrowthRetentionConversion | VisionCanvasStrategyAlignment |