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| Criterion |  Product Discovery Working Backwards |  Growth Funnel Analysis |  Decision Making DACI |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-6 | 1-5 | 2-10 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Funnel report, Drop-off analysis, Optimization hypotheses | DACI Matrix, Decision Owner, Decision Log | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | AnalyticsConversionGrowth | DecisionRolesGovernanceAlignment | ExperimentsGrowthAnalyticsValidation |