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| Criterion |  Product Discovery Working Backwards |  Growth Funnel Analysis |  Facilitation Alignment Mapping |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 1-2 h | 1-2 h |
Participantsdifferent | 2-6 | 1-5 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Funnel report, Drop-off analysis, Optimization hypotheses | Alignment Map, Open Issues, Decision Questions | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | VisionNarrativeAlignment | AnalyticsConversionGrowth | AlignmentStakeholdersStrategyFacilitation | VisionCanvasStrategyAlignment |