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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
4-8 h, mehrere Iterationen60-120 min1-2 h1-2 h
Participantsdifferent
2-63-82-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Future Press Release, FAQ, Vision StatementFlywheel Map, Friction Points, Growth Levers, Experiment BacklogProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
VisionNarrativeAlignment
GrowthRetentionConversion
VisionCanvasStrategyAlignment
AlignmentStakeholdersStrategyFacilitation
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