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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitysame
MediumMediumMedium
Timedifferent
4-8 h, mehrere Iterationen60-120 min1-2 h Setup, laufend
Participantsdifferent
2-63-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Future Press Release, FAQ, Vision StatementFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
VisionNarrativeAlignment
GrowthRetentionConversion
GrowthMetricsExperiments
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis